Latest recipes

KFC Launches 'Li’l Bucket' Kids Meal

KFC Launches 'Li’l Bucket' Kids Meal

The kid-friendly bucket contains a meal and games

KFC has thrown its hat into the kid’s meal game. The fast-food giant introduced their "Li’l Bucket" earlier this week, and it’ll be rolled out nationally by the end of April.

The mini-sized version of the famous KFC bucket comes with a relatively large selection of menu options: chicken (either a grilled drumstick, four Original Recipe Bites, one tender, or a "Chicken Little" sandwich), a side (green beans, mac and cheese, or mashed potatoes with gravy), and a drink (Capri Sun or 1 percent milk) and a squeezable GoGo SqueeZ applesauce is also included. Games and puzzles decorate the outside of the box, and a sticker puzzle is under the lid. "Outrageous Fact Cards" from National Geographic will also be included soon. The bucket sells for $3.99.

"We found that parents are looking for a balanced meal that their kids will actually enjoy eating, as well as activities the family can enjoy," senior director of marketing for KFC U.S. Cynthia Koplos told us. "By pairing our freshly prepared chicken choices with applesauce and KFC’s famous sides, we’ve created a meal with balanced, kid-friendly options and a serving of interactive fun."

While some might think that starting kids on eating food out of a bucket at an early age might not be the healthiest idea, Koplos disagreed. "Our bucket is an iconic symbol of our brand, and we use it to serve both our famous fried chicken, as well as our Kentucky Grilled Chicken," she said. "Families think of the bucket when planning a family meal, so it was a natural packaging choice for our Kids Meals. We’ve sized our packaging so that it’s both kid-friendly but also customizable so parents can choose balanced options for their kids."


KFC Launches Contest for Playground Makeovers

In late March, KFC launched the Li’l Playground Makeover Facebook Contest and invited fans to enter to win makeovers for their local community playgrounds. Now, the winning playgrounds are on their way to getting some TLC, courtesy of KFC. The contest was launched in conjunction with the introduction of KFC’s new Li’l Bucket Kids Meals.

“We received stories and photos from some very deserving organizations,” says Jason Marker, chief marketing officer for KFC U.S. “KFC is pleased to be able to give ‘a li’l help’ to these playgrounds and help make them even better places for the children in these communities.”

The two grand prize-winning playgrounds are located in St. Clair, Missouri, and Broad Channel, Queens, New York.

In St. Clair, the Franklin County Special Education Cooperative will receive an $11,000 grant to add wheelchair ramps and handicap-accessible equipment to benefit their 70 special needs students. As with all the winners, the Cooperative will also receive $500 in Li’l Bucket Kids Meals gift checks. The Franklin County Special Education Cooperative was nominated by Monica Hiatt.

“Many students require occupational therapy, and it’s very hard for them to use the current playground equipment,” Hiatt says. “Sometimes the kids have to sit and watch their classmates play. We want them to be able to play, interact with one another, and build social skills.”

In Broad Channel, the community will use their $11,000 grant to rebuild a playground that was destroyed by Hurricane Sandy. Jennifer Mungeer entered the contest on behalf of the Broad Channel community.

“Every house in this area was destroyed. I want to help make a positive impact for the children of the community that have seen so much destruction,” Mungeer says. “We want to make this a place of joy so kids can focus on being kids again.”

Other finalists that will receive $1,000 grants and $500 in KFC gift checks include:

Bryan Elementary School, Mission, Texas

Castle Hill Elementary, Tampa, Fla.

Li’l Bucket Kids Meals Feature National Geographic Kids Weird But True Facts

KFC’s new Li’l Bucket Kids Meal is a kid-friendly version of KFC’s iconic bucket. The meal includes a Kentucky Grilled Chicken drumstick, green beans, a GoGo squeeZ applesauce on the go, and Capri Sun Roarin’ Water. (This meal has 210 calories, 4 grams of fat and 565 mg of sodium.)

KFC believes meals are an important time for families to spend together. Through strategic partnerships with kid-friendly brands throughout 2013, KFC’s iconic bucket will feature activities designed specifically for KFC’s Li’ttlest guests.

KFC’s Li’l Buckets include Weird But True facts from National Geographic Kids. Each bucket includes three Weird But True outrageous fact cards, as well as graphics featuring Weird But True facts. The cards and buckets provide an opportunity for parents and kids to enjoy learning together, with facts such as “Your tongue print is as unique as your fingerprints” and “Humans can make 10,000 different facial expressions.”

Li’l Bucket Kids Meals can be customized with other chicken choices, homestyle sides, and drink options for just $3.99 plus tax. Diners have a choice between a Kentucky Grilled Drumstick, four Original Recipe Bites, an Extra Crispy Tender, or a Chicken Little.


KFC Lil’ Bucket’s Kids Meals (Giveaway)

Kentucky Fried Chicken is one of those places that I grew up loving. As a kid it would be such a treat when my mom would bring home a bucket full of extra crispy and original recipe chicken. My favorite, like most kids was the drumsticks. Now that I am a mom I love hearing my kids excitement when I bring home a bucket of KFC chicken. This past March KFC introduced the new Lil’ Bucket Kids Meals that’s sized just for their littlest fans.

These KFC kids meals are packed in a kid-friendly version of the iconic KFC bucket but with a little more fun. Each bucket is outfitted with interactive activities for kids and parents.

Kids can pick what comes inside their bucket with a variety of choices. Choose which kind of chicken you want, 1 home-style side, drink and as an extra bonus each bucket comes with a GoGo SqueeZ applesauce on the go. My daughter Aubrey choose to get a Extra Crispy drumstick, a side of green beans and a CapriSun.

I think these lil’ buckets are great for picnics too! My family and I often go to the park during the summer and taking a sandwich and chips can get boring. These lil’ buckets have everything you need and they are convenient too.

Now through April 30 families can enter for a chance to win the KFC Ultimate Playground Experience Sweepstakes by scanning the QR Code on the Li’l Bucket or visiting www.kfc.com/lilbucket. The KFC Ultimate Playground Experience Sweepstakes is full of good fun with prizes like funds for catering from KFC and an appearance from the GoGo squeeZ Mobile Playground. There are activities for all ages like a rock climbing wall, interactive media zone, slide, craft table to make upcycled crafts from GoGo squeeZ pouches and much more. For official rules and details, visit www.kfc.com/lilbucket.

Win It: One lucky reader is going to win $25 worth of KFC Checks!

To Enter: Follow the instructions below using Rafflecopter.
a Rafflecopter giveaway


Mar 28, 2013

News: KFC Introduces Lil Bucket Kids Meals

KFC repackages their kids meals with new Little (stylized "Li'l") Bucket Kids Meals, so named because they come in a kid-size version of KFC's signature bucket.

Each meal comes with a Kentucky Grilled Chicken drumstick, green beans, a GoGOsqueez brand applesauce in a squeeze tube, and a Capri Sun Roarin' Water.

They can also be customized: the drumstick can be substituted for four Original Recipe Bites, an Extra Crispy Tender, or a Chicken Little you can switch out the green beans for any other individual side and you can change the Capri Sun for a small drink.

The bucket includes activities like word puzzles and riddles to promote thinking and interactivity.

The Little Bucket Kids Meal carries a suggested retail price of $3.99 (may vary).

Previously, KFC offered the Laptop Kid's Meal, which came in a rectangular box that flipped open like a laptop. It came with a choice of similar entrees and sides, but included string cheese instead of applesauce.


KFC hatches kids meal packaging

This March, KFC introduces a meal that is sized just for their Li'ttlest fans, KFC's Li'l Bucket Kids MealsTM. Packaged in a kid-friendly version of KFC's iconic bucket, the Li'l Bucket Kids Meals come complete with a Kentucky Grilled Chicken® drumstick, green beans, a GoGo squeeZTM applesauce on the go and a Capri Sun Roarin' Water. (This meal has 210 calories, 4 grams of fat and 565 mg of sodium).


"We've found that our fans are looking for meals that appeal to moms and kids in terms of options and taste," said Jason Marker, Chief Marketing Officer for KFC U.S. "By pairing our freshly-prepared chicken choices with delicious, convenient fruit and KFC's famous sides, we've created a meal with balanced and kid-friendly options."

Li'l Bucket Kids Meals can be customized with other chicken choices, homestyle sides and drink options for just $3.99 plus tax (pricing and participation may vary). Diners have a choice between a Kentucky Grilled Drumstick, four Original Recipe® Bites, an Extra CrispyTM Tender or a Chicken Little.

Li'l Bucket Kids Meals: The Thinking Mom's Kids Meal

KFC believes meals are an important time for families to spend together. Through strategic partnerships with kid-friendly brands throughout 2013, KFC's iconic bucket will house activities designed specifically for KFC's Li'ttlest guests. KFC launches the kid-sized bucket with activities like word puzzles and riddles that promote interactive play among parents and children from GoGo squeeZ, the 100% fruit, all natural, no-spoon, no-mess way to enjoy fruit on-the-go.

"This is the ‘thinking mom's' kids meal - one that is equal parts balanced options and interactive fun for their kids," said Marker. "Through our partnership with GoGo squeeZ, kids will find a fun secret under each Li'l Bucket lid - an activity to enjoy with the whole family. We thought we'd give them some food for thought on the Bucket in addition to the tasty meal inside."

In addition to good taste, KFC offers buckets full of good deeds and good fun to celebrate the availability of Li'l Bucket Kids Meals this spring with the Li'l Playground Makeover Facebook Contest and the KFC Ultimate Playground Experience Contest:

Good Deeds for KFC's Families: KFC TLC for Neighborhood Playgrounds

To demonstrate KFC's commitment to the communities where we work and live, KFC launches the Li'l Playground Makeover Facebook Contest on March 28 and invites fans to enter for a chance to win a makeover for their local community playground. By submitting photos with a short story on www.facebook.com/kfc, families can tell KFC which playgrounds in their community are in need of a good deed and a Li'l TLC. In addition, entries will be accepted by submitting photos or videos through Twitter's Vine application or Instagram by using the hashtag #KFCPlaygrounds. From the entries, KFC will choose up to five neighborhoods to receive funds awarded to the playground operators to restore their play areas. Five lucky finalists will also receive funds to cater their first neighborhood block party of the season at the local playground complete with Li'l Bucket Kids Meals.

Good Fun for Three Lucky Winners: Win a Visit from the Mobile Playground


DINING: KFC expands menu with new items

KFC has expanded their menu once again with Original Recipe Boneless Chicken and the Li’l Bucket Kids Meal.

KFC’s latest product, Original Recipe Boneless Chicken will be coming to a location near you on Sunday, April 14. The Original Recipe Boneless Chicken is skinless in addition to being boneless, and is available in both white and dark meat. It will be available in a two-piece Boneless Combo for just $4.99 which includes a piece of dark meat, a piece of white meat, a side item, a biscuit and a medium drink.

The Li’l Bucket Kids Meal features your choice of Kentucky Grilled Chicken drumstick four Original Recipe Bites, an Extra Crispy Chicken Tender or a Chicken Little, choice of side like the green beans, mashed potatoes or mac and cheese, a GoGo squeeze applesauce and a Capri Sun Roanin’ Water or milk. All of this is served up in a kid sized bucket.


KFC Introduces Revolutionary New Product: Original Recipe® Boneless

KFC is introducing Original Recipe Boneless on April 14 &ndash boneless, skinless pieces of both white and dark meat chicken, hand breaded using the Original Recipe® made famous by Colonel Harland Sanders. (Photo: Business Wire)

KFC is introducing Original Recipe Boneless on April 14 &ndash boneless, skinless pieces of both white and dark meat chicken, hand breaded using the Original Recipe® made famous by Colonel Harland Sanders. (Photo: Business Wire)

LOUISVILLE, Ky.--( BUSINESS WIRE )--When nearly four in five servings of fried chicken in the U.S. are served “off the bone” – strips, bites and filets – what’s the most famous fried chicken restaurant in the world to do? For KFC, the answer was simple: Get rid of the bones.

KFC is introducing Original Recipe Boneless on April 14 – boneless, skinless pieces of both white and dark meat chicken, hand breaded using the Original Recipe® made famous by Colonel Harland Sanders. It’s KFC for the way consumers live – and eat chicken – today. It’s everything they love about Original Recipe chicken, but without the bones.

“Our customers have seen the beginning of a menu revolution at KFC over the past several months, as we’ve introduced new, contemporary products such as Original Recipe Bites, Chicken Littles®, Li’l Bucket™ Kids Meals and Dip’ems™,” said John Cywinski, President of KFC U.S. “Now we’re proud to introduce the flagship product on the KFC menu, Original Recipe Boneless. This is more than just a promotional product it’s a new way of doing business at KFC. ”

While the world-famous flavor of Original Recipe chicken continues to receive rave reviews around the world, consumers are increasingly seeking out boneless, skinless chicken. Only KFC can give them everything they want in one product.

“We’ve never seen such positive reaction to a test product,” Cywinski said. “Original Recipe Boneless is a real game-changer that transforms how customers think about KFC. Bottom line, it’s a big idea and we’re going to have some fun with it.”

Beginning on the 14 th , customers can enjoy a two-piece Boneless Combo for just $4.99, including a piece of dark meat, a piece of white meat, an individual side item, a biscuit, and a medium drink. For family dinners, KFC is offering a 10-piece mixed bucket, which includes four pieces of Boneless (two white and two dark) and six pieces of our world-famous chicken on the bone for only $14.99. (Offer good at participating locations. Pricing may vary by location. Tax extra.)

Product Launches With “I Ate The Bones!” Marketing Campaign

While KFC customers are noticing a new look for the KFC menu with the introduction of Boneless, they likely won’t look at the brand’s television advertising the same way either. The two 30-second commercials feature an “I Ate The Bones!” theme that cleverly communicates that Boneless delivers everything KFC fans love about Original Recipe – except for the bones.

The two commercials, along with two 15-second tease commercials that are airing the week before launch, were created by Draftfcb Chicago and directed by Academy Award-nominated Director David O. Russell along with production company Wondros. Russell was most recently nominated for an Oscar for Best Director for “Silver Linings Playbook.”

The commercials were so buzzworthy in test markets in 2012, customers began mentioning them in social media, using the hashtag #IAteTheBones with no prompting from the brand. Some customers even made their own YouTube videos, documenting their amazing “I Ate The Bones” moments when they tried the product for the first time.


KFC flaunts new product, drives sweepstake entries via QR code implementation

The QR codes appear on the Li’L Bucket Kids Meals, a new version of KFC’s traditional bucket that is meant just for kids. The outside of the bucket features word puzzles, riddles, colorful illustrations and the QR codes while inside is a Kentucky Grilled Chicken drumstick, green beans, GoGo SqueeZ applesauce and Capri flavored water.

“Including the QR code on Li’l Bucket Meals makes it easy for moms to access complete information on the product,” said Rick Maynard, senior manager of public relations at KFC Corp., Louisville, KY.

“The QR code links to a mobile page that includes product information – including the food options available in Li’l Bucket Meals – complete nutrition information, and a link to enter to win KFC’s ‘Ultimate Playground Experience,’” he said.

“Nine out of 10 KFC customers have mobile phones, so this is a convenient way to put all our Kids Meal information at mom’s fingertips.”

A winning strategy
Li’l Bucket Kids Meals can be customized with other choices of chicken, sides and drinks. The meals cost $3.99 plus tax.

KFC has been using QR codes on all of its packaging since last summer. Continuing the strategy for its new kids meal makes sense because both moms and children are enjoying scanning QR codes with a smartphone to access content.

A growing number of restaurants and consumer packaged goods companies are leveraging QR codes that link to the nutritional information, thereby freeing up valuable packaging space while also taking advantage of the growing smartphone adoption rate.

KFC customers who scan the QR codes on the Li’l Bucket Kids Meal can also easily access an entry page for the KFC Ultimate Playground Experience Sweepstakes. The sweepstakes gives customers a chance to win funds for catering from KFC and an appearance from the GoGo SqueeZ Mobile Playground featuring activities such as a rock climbing wall, interactive media zone and a craft table.

Mobile, social synergy
The mobile theme continues through to a new social media push as more and more consumers are accessing sites such as Facebook from their mobile devices.

The Li’l Playground Makeover Facebook Contest gives customers a chance to win a makeover for their local community playground. Customers can submit photos with a short story at https://www.facebook.com/KFC. Entries will also be accepted by submitting photos or videos via Twitter’s Vine application or Instagram by using the hashtag #KFCPlaygrounds.

“Since last summer virtually all of our packaging, including buckets and boxes, has included QR codes,” Mr. Maynard said.

“We are always striving to find the best, most relevant ways to connect with our customers and the QR code on our Li’l Bucket Meals is a great way to connect with moms,” he said.

“As consumers continue to get more comfortable interacting with brands through mobile devices, our use of QR codes will continue to grow.”

Final Take
Chantal Tode is associate editor on Mobile Commerce Daily, New York


SUBSCRIBE NOW Daily News

NEW YORK — Taco Bell announced Tuesday it has become the first national fast food chain to drop its kid’s meals, saying it will discontinue the toy and food combos at some locations this month and across the brand by next year.

“Kid’s meals and toys simply no longer make sense for us to put resources behind,” said Greg Creed, chief executive officer of Taco Bell, in a statement early Tuesday. He added that the move will have an “insignificant impact on sales.” Taco Bell is owned by Yum Brands, which also owns KFC and Pizza Hut. KFC plans to continue to offers its Li’l Bucket Kids Meal, but that combo does not have a toy in it. Instead, it has a “Weird But True” fact card from National Geographic.

Kids meals have been criticized by some public health groups for contributing to childhood obesity by making young children more eager to eat high-calorie, fast food meals. The decision was cheered by the Center for Science in the Public Interest, which called on competitors such as McDonald’s, Burger King and Wendy’s to follow suit.

“Taco Bell is taking a constructive step forward by no longer using toys to encourage kids to pester their parents to go to a restaurant,” said the group. But at the same time, it expressed concern that parents will now get adult meal combos for their children. “It’s not as if its adult menu is full of health food,” it said.

The CSPI said that the Jack in the Box chain stopped using toys to market children’s meals in June 2011. But Jack in the Box is not a national chain.


Watch the video: KFC BUCKET FOR 2. Kentucky Fried Chicken. #shorts (September 2021).